Understanding the concept of Digital Marketing is not a rocket science. In simple words, it is just an advancement of the traditional marketing processes. The steps are still the same. You have a product and you want to sell it. So earlier, the marketers used to go for print ads, door to door marketing, distributing pamphlets to name a few.
Now with the inclusion and advancement in the technology, selling a product now takes place on an online platform. So in order to advertise, the marketers these days are relying on social media channels. This includes Facebook, Twitter, Instagram, LinkedIn etc. These social media channels have a separate business version of theirs as well.
Therefore, this allows the marketers to advertise the product on these platforms. There are more intricacies as well. Even if we want to go to a restaurant we first check the reviews online and then decide whether go there or not. Since every small thing has come online now, the digital wave is surely not going anywhere.
Therefore, it has become the need of the hour that we all should get familiar with the concept of digital marketing. And for that, it is important to understand the terminologies. There are various institutes all over the world who are offering certifications and degrees in digital marketing.
What all is covered in Digital Marketing?
1. Search Engine Optimization (SEO)
This is indeed the most important aspect of any online business. You want your website to rank in the highest order to search engines. And to make that happen, you need to know SEO properly. Also, 93% of people start their online journey by searching what exactly they need on the search engine. So you know now how much importance it holds.
2. Website Building with WordPress
If you are planning to step into the real digital market, you need to know how a website is built. Gone are the days when the developer used to sit for days to create a website with complicated codes. Now with WordPress, even if you do not know anything about website development, you can create a beautiful website in minutes. Just select the theme, install it, put your content and you are good to go. WordPress is that easy to understand.
3. Social Media Engagement
Social media is an inseparable part of digital marketing and you cannot escape it. social media is like a lifeline for online marketing. Therefore, knowing everything about Facebook, Instagram, Twitter, LinkedIn and other social media accounts is extremely important and how these platforms are used for business.
4. Email Marketing
Emails, as we all know, are the most authentic form of communication. Therefore knowing the tricks to capture the email addresses of the visitors and customers will help you get more leads. And that can be done by putting optin form on the website or by creating a nice landing page. You also need to know various tools which are needed for email marketing like MailChimp, Aweber, GetResponse etc.
5. Make Money Online With Blogging
Content is the king. Therefore, in order to increase the website traffic, you need to write good blog posts on your website. If you are writing good and unique content then you are also going to top in the search results rankings. Also with Google Adsense Programs and Affiliate marketing, you can earn handsome amount of money steadily. There are many other ways in which you can make money just by blogging.
6. Affiliate Marketing
If you are interested in writing reviews for a particular product then you can surely make it your profession. So in affiliate marketing, you connect with various affiliate networks. And after writing the review for that product, you provide a link of it for the reader to purchase it. That link is called the affiliate link. So if the reader likes the product based on your review and if he or she clicks on that link, then you become eligible for a commission.
7. Web Analytics
In web analytics, you need to know about Google Analytics, Alexa Traffic, Google Trends to name a few. It is important to know the performance of your competitors and for that, you need to perfect your hands on such tools so that it will help you improve.
8. Bulk SMS and WhatsApp Marketing
We use SMS and WhatsApp for our personal use. But have you ever thought how it would be if you are using these services to promote your business and convert the leads into customers? WhatsApp already has the business version so you can very well utilize it as it also provides analytics.
9. Personal Branding and PR
It is important to make your brand stand out from the rest. And when you are having a fair presence on social media, then it is crucial to upgrade your brand from time to time. And in order to do that, you need to have good strategies for personal branding and PR.
10. Online Reputation Management
When you are building a brand online, you need to take into consideration its reputation. And for that, you will be learning about the online reputation management. So here you need to strategize various things like writing guest posts, answering on Quora etc.
11. Facebook Ads
If you are using Facebook for your business, then there comes the advertisement part as well. Running a Facebook ad plays a vital role in every business as you will find millions of target audience browsing Facebook every minute. Therefore, you must know how to run a Facebook ad, how to choose the goal and objective, how and what should be the budget for the ad etc. If you become a master in these things, you will have a successful Facebook ad campaign.
12. Google Ads
Just like Facebook ads, you have Google Ads that you see on Google. Here you must acquire the knowledge about keyword research, ad target location, ad callout, ad site link, YouTube video ads to name a few.
These are a few of the concepts that you need to know if you are willing to jump into digital marketing. It does not matter whether you are in this field for a job or to expand your business, you must acquire these skills in order to become a master. You can enroll yourself in a good digital marketing institution where you will find exactly the same things mentioned above in their course structure. So if you want you can do aproper course to get all the detailed knowledge.