Digital Marketing is picking pace in every region of the country. Be it a metro city or a tier 2 city, digital marketing is something which every single person wants to learn and understand. Also, there are good institutes which are coming up in India which are giving away certification courses in digital marketing.
If we look at the situation of digital marketing in a city like Nashik, which is growing steadily, the people over here are looking forward to incorporating digital marketing techniques into their businesses.
There are also many academies and institutions which you will find in a city like Nashik. And to top it all, every institution is flooded with the students. The crowd which is found the most who are learning digital marketing are either the job seekers or the businessmen.
But if you are really interested in learning real Digital Marketing, then there is certainly one place in the city which you can think of. Staenz is the fastest growing digital marketing academy in Nashik. And many folks are preferring to take up admission in here.
Let’s take a look at the modules which they are offering for digital marketing. But you have to get in head one thing that the academy is not offering any kind of certification. It is offering a Masters in Digital Marketing which hold a lot of value than a regular certification.
Modules for Digital Marketing
1. Search Engine Optimization (SEO)
This is indeed the most important aspect of any online business. You want your website to rank in the highest order to search engines. And to make that happen, you need to know SEO properly. Therefore, in this module, Staenz Academy covers 12 lessons. The topics which are covered in this module include local SEO, on page and off page SEO, keyword research, Black Hat and White Hat SEO. Also, PBN (Private Blog Network), WordPress SEO, Sitemap Generation (XML), Google Search Console are being covered.
2. Website Building with WordPress
Digital marketing comes as a package. You cannot be adamant and say that you want to learn just SEO or just content marketing. If you want to grow yourself, you must learn everything. And for that learning WordPress and the basics of website building is also necessary. Even if you are not a developer, you just don’t worry, because WordPress is really easy to understand. This module covers topics like WordPress.org vs WordPress.com, how to install WordPress, WordPress Dashboard, WordPress Posts vs Pages, WordPress Editor, creating a WordPress post, editing a WordPress post to name a few.
So basically, you are going to get a complete overview of what WordPress is all about. Even if you do not have any kind of idea, you will be able to understand it as the module digs deep into WordPress. The module is quite elaborative and makes everything clear by the end.
3. Social Media Engagement
Social media as we all know is an integral part of digital marketing. You cannot escape the social media platforms which are available to you. In fact, social media acts as a lifeline for online marketing. Therefore, in this module, you will get to know everything about Facebook. Twitter, Instagram, LinkedIn, and Pinterest. and most importantly how to operate the business accounts of these social media channels. So this module covers topics like Facebook for business, Instagram for business, Twitter for business, Pinterest boards to name a few.
4. Email Marketing
Email has always been the most authentic form of receiving the messages. And users still prefer to read and send emails. Therefore, it is really crucial to know how much important email marketing is for a marketer. With the help of social media, the marketer captures the email address of the users through landing pages and opt-in forms. Then these email lists are further used for the purpose of email marketing. Thus, in this module, you will get familiar with various tools related to email marketing. You will also learn about WordPress and email marketing, MailChimp, followup sequence etc.
5. Make Money Online With Blogging
All the modules that are taught at Staenz Academy are completely interlinked with each other. Therefore, it is really important to understand every part of it. So when you are building a website, you need to have traffic for it and from where will you get the traffic? Well, you need to write blogs for that. Similarly, you can make money online with blogging. And that you can do with the help of Google Adsense Program, by selling affiliate products, by writing paid reviews etc. There are many other ways in which you can make money just by blogging. And this is exactly what you will be learning in this module.
6. Affiliate Marketing
This is nothing but another form of earning money through blogging. Affiliate marketing is basically selling a product by writing about it on your blog and providing links to purchase that particular product. These links are called as affiliate links. So when someone purchases a product through that affiliate link, then the author of that blog becomes eligible for a commission from that affiliate network. So in this module, you will be learning about various affiliate networks, link cloaking and how to promote affiliate products on YouTube.
7. Web Analytics
When you are deploying any digital marketing strategy, you need to track the progress of it as well. By tracking the progress you will come to know how you are performing and what all you need to do in the next campaign. therefore, in this module, you will be learning about Google Analytics, Alexa Traffic, Google Trends etc. You also need to know how your competitors are performing and to outperform them, you need to know their stats. And to know their stats there are tools available for the that like SimilarWeb and that you will be learning in this module.
8. Bulk SMS and WhatsApp Marketing
This one is quite easy as you will be learning about how you can market your business with the help of WhatsApp and bulk SMS. You will be learning about all the basics of WhatsApp and how it is used for the business purpose along with the SMS.
9. Personal Branding and PR
Along with the marketing techniques, you need to also build your brand in the eyes of the audience. And for that, you need to understand what is personal branding and how the PR activities are done. Instagram plays a major role in personal branding. Thus, this module covers all the aspects of Instagram, Instagram stories, personal branding to name a few.
10. Online Reputation Management
When you are building a brand online, you need to take into consideration its reputation. And for that, you will be learning about the online reputation management. In this module, you will be taught about, how to maintain the online reputation and how to track the online presence. You will also get an overview of how online reputation can be built with the help of blogs and vlogs. The role of Quora is one of the major reasons for building a good online reputation and you will be learning this as well.
11. Facebook Ads
When you are using Facebook for business, you would surely want to run ads on it. And for that purpose, you will need to learn the complete ABC of Facebook ads. Therefore, you will be getting familiar with types of ads like brand awareness, app downloads, engagement, lead generation ads, traffic ads to name a few. Along with this, you will also be getting an overview of retargeting ads. And for that, you will be learning Facebook Pixel and how to create it.
12. Google Ads
In order to run ads on the web, you need to know what are Google ads. And for that, you need to learn about keyword research, ad target location, ad callout, ad site link, YouTube video ads etc. So all of this and many more you will be learning in this module of Google Ads.
These are the modules which you will be learning in the time span of 54 days on the Masters in Digital Marketing course at Staenz Academy. Along with this, there are 6 other authentic certifications that you will be getting.
Why Choose Staenz Academy?
When you are choosing anything for yourself, you make sure that you are making the right decision. And moreover whatever you are deciding it has to be the best and give good results. Similarly, when you are choosing an institute for digital marketing in Nashik, nothing can beat the level of Staenz Academy and its teaching techniques. So here are few reasons why you need to choose Staenz Academy to pursue a digital marketing course in Nashik.
Environment
Whenever you are visiting any place, you firstly feel the vibes. If you get the good vibes you tend to visit the place again and again. So when you enter Staenz Academy, you will only find positivity in the environment. The staff at Staenz is really friendly and guides the student in every possible way. And as per the human tendency, you are always driven towards those things that give you a good vibe.
Teaching techniques
Considering the teaching style of Staenz Academy, then it more focuses on the practical approach of studies. You will never find any student reading a book on digital marketing or something. Instead, every module is taught with a complete practice that students have to do all by themselves right in the class. for example, if the mentor is teaching facebook Ads, he will tell the students to run a Facebook ad right away. This way, even if the students are having even slightest of the doubt, it gets cleared.
Highly experienced mentor
Whatever you are learning, you should know how to apply it. The mentor at Staenz Academy Sanjeev Mishra has more than 9 years of experience in digital marketing and believes in doing things rather than just learning. He never teaches from any book, instead, he always teaches from his experience. This way, the students get a broader perspective of every topic that is discussed in the class.
100% Placement Assistance
At Staenz, if you are a job seeker, you are surely going to get a 100% placement assistance. This is because the academy has tie-ups with top-notch companies like TCS, Mahindra, Zomato, Accenture, GE to name a few. And the academy itself creates all the database of the students on their portal and then sends the resume of those students to the companies. If the companies like their resume, they call the student for the interview. So basically, the academy helps in building the resume as well.
Infrastructure
While learning at any institute, it is important to have a good infrastructure around. At Staenz Academy, you can either bring your own laptop or you can work on the systems that are available at the academy. The systems are already installed with Ubuntu and WordPress. So you directly have to start working.
So if you are keen to learn real Digital Marketing, then join Staenz Academy.
Become Masters in Digital Marketing Course which has the inclusion of SEO, SEM, Affiliate Marketing, Content Marketing, Bulk SMS and WhatsApp Marketing, Social Media to name a few along with 6 plus authentic certifications.
Attend Demo Class to get an idea. Staenz Academy offers the live online class as well as the regular classroom program.